A year ago, LittleThings began testing video header bidding with Index Exchange’s wrapper tag and has since added a handful of supply-side platforms to its wrapper.
It’s not surprising that a shadow of doubt has been cast upon video header bidding in recent days. Historically, new innovations and new ideas cause skeptics to raise concerns about changing current practices – just think of what the horses thought of Ford! This concept couldn’t be more true than in the programmatic world. Header ...continue reading
If you’re reading this post, chances are you’ve heard the industry buzz around video, and you’ve read proclamations about how video advertising stands to grow as a dominant digital advertising revenue stream in the next few years. The data is staggering – apparently 1/3 of all online activity is spent watching video, and it’s poised ...continue reading
Programmatic advertising is evolving, and video header bidding is gaining more traction in the ad tech world. Jourdain-Alexander Casale, VP of Strategy at Index Exchange, spoke on the logistics and value of video header bidding with ExchangeWire CEO Ciaran O’Kane at the Cannes Lions International Festival. Today’s header bidding market leverages banner objects so it ...continue reading
Last Monday, the latest season of The Bachelorette premiered on ABC and 6.63 million viewers tuned in. Full disclosure, I was one of these viewers, and I foolishly didn’t realize the event was taking place until I was gripped by an impressive ad experience on the pages of a gossip and entertainment site. The ad was impressive ...continue reading
The Index Exchange engineering and development teams have been working extra hard for months now. From managing a stream of header tag and wrapper integrations to expanding Index’s capability to sell ad space for the gamut of digital media formats, the days have been hectic. The hard work is immediately apparent when one dives into ...continue reading