Per lungo tempo la frode pubblicitaria ha gettato un’ombra sull’ecosistema pubblicitario e MarTech, con gravi danni per la sicurezza dei brand e le finanze del settore; le stime prevedono una perdita annua di 44 Mrd di USD (circa 39 Mrd di EUR) entro il 2022. In un articolo esclusivo per ExchangeWire, Michael McNeeley (foto sotto), ...continue reading
Non c’è settore in cui il vero progresso non richieda tempo. Se l’innovazione è impetuosa, soprattutto nel campo delle tecnologie, il cambiamento di un intero settore è un processo lento e graduale. Il più delle volte inizia in sordina e, come l’effetto domino, una piccola mossa intenzionale innesca il cambiamento all’interno di un sistema. Sono ...continue reading
Automated media trading is now the norm for all desktop advertising, and if forecasts are to be believed, it will soon take over the entire industry. However, this transition has not been without controversy, with ‘transparency’ one of the catch phrases concerning the sector in recent years. In many cases, advertisers simply don’t know who ...continue reading
Andrew Casale, CEO of Index Exchange, a company that helps online publishers generate revenue through programmatic advertising, said transparency is now “table stakes” in the ad tech ecosystem and Sizmek is among the players setting the bar that will force more to follow.
We sat down at our IX Roundtable for part 2 of our conversation with Tim Sims, of the Trade Desk, and Liane Nadeau, of Groupe Connect, to take a look back at the evolution of programmatic ads.
Earlier this month, IX was proud to hold our annual “All Hands” employee conference in the city we call home, Toronto. Indexers from across the globe were united in our founding location to take time to sync, reflect, and look forward to what’s ahead while honoring and celebrating our founding values: technology, transparency, and collaboration. ...continue reading
IX recently hosted Lindsay Pullins, Director of Programmatic Media at Empower MediaMarketing, at our New York City office to engage in an open dialogue about the challenges facing the supply side of digital advertising and what’s next for the programmatic landscape. We were honored to be identified as a leader in the industry, along with ...continue reading
Drew Bradstock, SVP of product at Index Exchange, said this policy will cut down on advertisers’ costs. “For too long, I think people saw this [fee] as a cost of business and ad tech,” he said. “It’s kind of sad that a number of SSPs saw this [need to disclose] as a big switch.”
“Index Exchange has been a leader in transparency from day one,” said Andrew Casale, CEO of Index Exchange. “We applaud Adobe Advertising Cloud for spearheading this initiative and look forward to collaborating with them in the future to help both marketers and publishers better achieve their business objectives.”
Among the digital ad tech companies that have signed contracts with Adobe to disclose all fees includes Oath, Pubmatic, The Rubicon Project, Index Exchange, Triple Lift and SpotX.