The Drum: Publisher-led platform Concert will let advertisers buy programmatically
The new programmatic offering is available via a partnership with global ad marketplace Index Exchange.
Sep 18
Press
Tag: supply chain
IX on Air: Day 2 at DMEXCO
Throughout Day 2 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Paul Gubbins, AdTech Consultant Alex Calic, Chief Revenue Officer, The Media Trust John Snyder, CEO, Grapeshot Dom Perkins, Head of Programmatic, Data and Video, ...continue reading
Sep 14
Video
AdWeek: Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today
“The biggest single issue is trust, trust across the supply chain,” said Andrew Casale, president and CEO of Index Exchange. “People want to understand what’s happening with each transaction—Where are the taxes? Where does the dollar go?—and they want to know that they can trust programmatic.”
Sep 14
Press
Digiday: How keeping transparent price floors influences ad bidding strategies
Drew Bradstock, SVP of product at Index Exchange, said that before header bidding allowed SSPs to simultaneously bid on the same inventory, SSPs were more likely to have unique inventory, and they could make money by simply selling the inventory they had access to and taking a cut. But with header bidding, several SSPs are ...continue reading
Sep 13
Press
Ending Invalid Traffic: Publisher and Exchange Best Practices
Introduction Late last year, the industry was captivated by Methbot, a sophisticated bot network responsible for $3-5 million of ad fraud losses on a daily basis.1 The news revived interest in fighting against invalid traffic, or SIVT, which some estimates say accounts for over 40% of all traffic on the web.2 Sophisticated Invalid Traffic is ...continue reading
Sep 08
IX Perspectives
Advertising Research Foundation: Understanding the Supply Chain of Programmatic. Not Just for Media Advantage but Generating Insights
Jun 27
Press
The Drum: Inside the IAB’s drive to push criminals out of the programmatic supply chain
The IAB this week has issued a series of guidelines to promote cohesion among different tiers of the media supply chain including: a means of eroding the black market for ad inventory; plus a format that better enables dynamic content delivery, as programmatic spending is tipped to near $33bn. The IAB Tech Lab has today ...continue reading
May 17
Press
MediaPost: Publishers Need New Set Of KPIs For Header Bidding
It’s been well over a year since header bidding took hold of the programmatic marketplace. While much of the ongoing prattle in ad tech will continue to debate its virtues, header’s grip continues to tighten. With recent announcements from the likes of Facebook, whose audience network demand has established its own path to accessing supply ...continue reading
May 15
Press
MediaPost: Brand Safety Emerges As A Big Theme Of NewFronts
NewFronts have preoccupied many industry stakeholders this week. One key theme that’s emerging in these talkfests is brand safety — and by extension, poor quality inventory, fake news, and transparency. Furthermore, platforms like YouTube (Google) and Facebook are confronting these issues in a different way from publishers. Zach Rosen, VP of publisher development at Index ...continue reading
May 12
Press
AdExchanger: DSP’s to SSP’s: ‘Clean Up Or We Cut You Off’
Demand-side platforms (DSPs) are putting pressure on supply-side platforms (SSPs) to improve inventory quality and cut out the games that pad the second-price auction. Ad tech insiders have told AdExchanger DSPs are being more aggressive in blocking supply sources until they clean up. The pressure could force the ecosystem to grow up. While DSPs aren’t ...continue reading
May 11
Press
Mobile Marketing: TALKING PROGRAMMATIC: UNITED WE STAND, DIVIDED WE FALL
Okay, we all know the facts: walled gardens are eating the lunches of publishers and tech vendors. Whether or not that is actually the case, that is certainly the feeling by many and as a result, this sentiment is driving a movement of collaboration never seen before in the advertising industry. Not only do walled ...continue reading
May 08
Press
Digiday: A proverbial black box’: Open-exchange auctions have a transparency problem
Supply-side platforms are like the Bermuda Triangle of programmatic, where money mysteriously disappears. The Guardian sued ad tech firm Rubicon Project last month, alleging the exchange didn’t disclose fees it charged advertisers seeking to buy the publisher’s inventory. This case shed light on two big transparency issues on the supply side: It is unclear to a demand-side platform how much ...continue reading
May 08
Press