supply chain Archives - Index Exchange

Serie di webinar IX Open Access – Protezione della Supply Chain OTT

Per gli inserzionisti, il canale video over-the-top (OTT) è eccezionalmente interessante, perché combina l’esperienza coinvolgente e a schermo intero della televisione con le efficienze di targeting e le capacità di misurazione del digitale. Inoltre, arriva esattamente ai consumatori. Nell’ultimo anno l’audience OTT è salita alle stelle, e oggi negli Stati Uniti gli inserzionisti raggiungono più ...continue reading

Jul 20

Product

The Drum: Publisher-led platform Concert will let advertisers buy programmatically

The new programmatic offering is available via a partnership with global ad marketplace Index Exchange.

Sep 18

Press

IX on Air: Day 2 at DMEXCO

Throughout Day 2 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Paul Gubbins, AdTech Consultant Alex Calic, Chief Revenue Officer, The Media Trust John Snyder, CEO, Grapeshot Dom Perkins, Head of Programmatic, Data and Video, ...continue reading

Sep 14

Video

AdWeek: Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today

“The biggest single issue is trust, trust across the supply chain,” said Andrew Casale, president and CEO of Index Exchange. “People want to understand what’s happening with each transaction—Where are the taxes? Where does the dollar go?—and they want to know that they can trust programmatic.”

Sep 14

Press

Digiday: How keeping transparent price floors influences ad bidding strategies

Drew Bradstock, SVP of product at Index Exchange, said that before header bidding allowed SSPs to simultaneously bid on the same inventory, SSPs were more likely to have unique inventory, and they could make money by simply selling the inventory they had access to and taking a cut. But with header bidding, several SSPs are ...continue reading

Sep 13

Press

Ending Invalid Traffic: Publisher and Exchange Best Practices

Introduction Late last year, the industry was captivated by Methbot, a sophisticated bot network responsible for $3-5 million of ad fraud losses on a daily basis.1 The news revived interest in fighting against invalid traffic, or SIVT, which some estimates say accounts for over 40% of all traffic on the web.2 Sophisticated Invalid Traffic is ...continue reading

Sep 08

IX Perspectives

Advertising Research Foundation: Understanding the Supply Chain of Programmatic. Not Just for Media Advantage but Generating Insights

Jun 27

Press

The Drum: Inside the IAB’s drive to push criminals out of the programmatic supply chain

The IAB this week has issued a series of guidelines to promote cohesion among different tiers of the media supply chain including: a means of eroding the black market for ad inventory; plus a format that better enables dynamic content delivery, as programmatic spending is tipped to near $33bn. The IAB Tech Lab has today ...continue reading

May 17

Press

MediaPost: Publishers Need New Set Of KPIs For Header Bidding

It’s been well over a year since header bidding took hold of the programmatic marketplace. While much of the ongoing prattle in ad tech will continue to debate its virtues, header’s grip continues to tighten. With recent announcements from the likes of Facebook, whose audience network demand has established its own path to accessing supply ...continue reading

May 15

Press

MediaPost: Brand Safety Emerges As A Big Theme Of NewFronts

NewFronts have preoccupied many industry stakeholders this week. One key theme that’s emerging in these talkfests is brand safety — and by extension, poor quality inventory, fake news, and transparency. Furthermore, platforms like YouTube (Google) and Facebook are confronting these issues in a different way from publishers. Zach Rosen, VP of publisher development at Index ...continue reading

May 12

Press

AdExchanger: DSP’s to SSP’s: ‘Clean Up Or We Cut You Off’

Demand-side platforms (DSPs) are putting pressure on supply-side platforms (SSPs) to improve inventory quality and cut out the games that pad the second-price auction. Ad tech insiders have told AdExchanger DSPs are being more aggressive in blocking supply sources until they clean up. The pressure could force the ecosystem to grow up. While DSPs aren’t ...continue reading

May 11

Press

Mobile Marketing: TALKING PROGRAMMATIC: UNITED WE STAND, DIVIDED WE FALL

Okay, we all know the facts: walled gardens are eating the lunches of publishers and tech vendors. Whether or not that is actually the case, that is certainly the feeling by many and as a result, this sentiment is driving a movement of collaboration never seen before in the advertising industry. Not only do walled ...continue reading

May 08

Press

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