For its on-page bidding, Bauer Xcel hosts supply-side platforms in an Index Exchange wrapper tag, which collects bidders’ code in one place to make it easier to manage and improves page-load times by setting a ceiling on how long bidders have to respond before they are passed over.
In the latest column from the IAB’s Display Trading Council, Michelle Raubenheimer (pictured below), director, business development, PulsePoint, along with co-authors James Prudhomme, managing director EMEA, Index Exchange, and Emma Newman, country manager, UK, PubMatic, clarifies the difference between client-side and server-side auctions and how publishers can decide which header bidding option is right for them, once they’re committed ...continue reading
The emergence of header bidding in programmatic advertising is a significant development. And now, as header bidding technology segues from client-side to server-to-server-side (S2S) technology, the issue of transparency remains, according to a study released last week by Index Exchange. “The obstacle that has challenged the industry in its shift from client-side to server-side header bidding ...continue reading
This expansion will see both works as partners in each other’s server-side solutions – following on from their agreement to support each other’s header-based wrapper in May 2016. Server-to-server integrations run a unified auction in which supply side platforms act as demand sources and bid on publisher’s inventory. This auction takes places in the technology ...continue reading
Ad publishers envisaging server-side header bidding can now tap into simpler and more ROI-centric delivery platforms. AppNexus, the global ad tech innovation company, has announced a strategic partnership with premier advertisement marketplace Index Exchange. Then two ad tech behemoths will collaborate on server-to-server header bidding delivery solutions. Ad publishers using AppNexus platform can tag alongside ...continue reading
Today’s column is written by Drew Bradstock, SVP Product at Index Exchange. The implementation of header tags has taken the supply side of programmatic by storm over the last 24 months, and is quickly becoming a universally implemented utility by publishers worldwide. It’s exciting to see media companies take the newfound control that has been afforded ...continue reading
HOLLYWOOD BEACH, FL — An expanded partnership between programmatic ad-tech firm AppNexus and exchange Index Exchange is one of the moves already changing the nature of ad trading’s so-called “header bidding” technique. The pair announced they have worked to produce tight technical integrations for server-to-server header bidding. “Header bidding“ is a technique that has only recently grown up, in which publishers place ...continue reading