Advertising ID Consortium: New Member Companies for Advertising ID Consortium
“The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, today announced new platform partners that have agreed to join the Consortium in addition to the three founding members – AppNexus, Index Exchange, and LiveRamp. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product ...continue reading
Digiday: Programmatic advertising is preparing for the first-price auction era
Auction dynamics implemented by supply-side platforms often confuse ad buyers. In order to provide more transparency, exchanges like OpenX, Index Exchange and Rubicon Project all started experimenting with first-price auctions, where the highest bidder determines how much an impression gets sold for.
The Drum: Publisher-led platform Concert will let advertisers buy programmatically
The new programmatic offering is available via a partnership with global ad marketplace Index Exchange.
AdWeek: Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today
“The biggest single issue is trust, trust across the supply chain,” said Andrew Casale, president and CEO of Index Exchange. “People want to understand what’s happening with each transaction—Where are the taxes? Where does the dollar go?—and they want to know that they can trust programmatic.”
AdExchanger: Identifying The True Value Of Identity
This is why publishers have been partnering with their former rivals to achieve greater scale and impact from user data and insights. One such collaboration is a consortium (Index Exchange is a launch partner) that will help buyers and publishers leverage a common identifier that, with broad adoption, would drive more value than industry silos with proprietary ...continue reading
Digiday: How keeping transparent price floors influences ad bidding strategies
Drew Bradstock, SVP of product at Index Exchange, said that before header bidding allowed SSPs to simultaneously bid on the same inventory, SSPs were more likely to have unique inventory, and they could make money by simply selling the inventory they had access to and taking a cut. But with header bidding, several SSPs are ...continue reading
Whiteboard Video: Standard Tags Must Die
AdExchanger: AppNexus And Index Exchange Are The Header Bidding Leaders
AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index – a report from ServerBid, an Adzerk spinoff that builds wrappers for the demand side.
Whiteboard Video – Truth or Dare Adtech Edition
Exchange Wire: Driving the Industry Forward with Collaboration
In this piece, members of the IAB’s Display Trading Council – in particular Adform, Index Exchange, Integral Ad Science, PubMatic, and Rubicon Project – discuss the importance of industry collaboration and the steps that need to be taken in order to achieve it. The IAB strongly believes in building a long-term future for digital advertising. ...continue reading