product Archives - Index Exchange

Index Exchange stabilisce nuovi parametri di riferimento in fatto di affidabilità, qualità e velocità per DSP, agenzie e inserzionisti

Ricevute per ogni transazione ed eccezionale visibilità sulla catena di fornitura tante nuove funzioni che aumentano la fiducia e consentono ai partner di usufruire dell’infrastruttura di Index Exchange. 10 settembre 2019, NEW YORK, NY, USA – Index Exchange (IX), il maggiore ad exchange indipendente al mondo, ha annunciato oggi una serie di funzioni per migliorare ...continue reading

Sep 10

Press

Digiday: How keeping transparent price floors influences ad bidding strategies

Drew Bradstock, SVP of product at Index Exchange, said that before header bidding allowed SSPs to simultaneously bid on the same inventory, SSPs were more likely to have unique inventory, and they could make money by simply selling the inventory they had access to and taking a cut. But with header bidding, several SSPs are ...continue reading

Sep 13

Press

Exchange Wire: What to Expect from the Digital Media Playground: dmexco 2017

If you’re keen on hearing from some major ad tech players, dmexco is the place for you (outside of ATS London during the same week, of course), with the CEOs of SpotX, PubMatic, Index Exchange, and The Trade Desk, among many others lined up to speak.

Aug 28

Press

IX on Air: C’était a Cannes conversation programmatique avec Aymeric Roffé de VIDCOIN

Jul 14

French Solutions

IX on Air: C’était a Cannes conversation programmatique avec Benjamin Lanfry de Adomik

Jul 14

French Solutions

IX on Air: C’était a Cannes conversation programmatique avec Christophe Manceau de Kantar Media

Jul 14

French Solutions

IX on Air: C’était a Cannes conversation programmatique avec Eric Prigent de Ividence

Jul 14

French Solutions

IX on Air: C’était a Cannes conversation programmatique avec Julien Braun de RadiumOne

Jul 14

French Solutions

IX on Air: C’était a Cannes conversation programmatique avec Nicolas Schueller de Adomik

Jul 14

French Solutions

IX on Air: C’était a Cannes conversation programmatique avec Thibaud Chevalier de M6 Publicite

Jul 14

French Solutions

AdExchanger: The Failure Of Innovation In Ad Tech

Lest this column appear all gloom and doom, some ad tech firms are innovating. Firms like Index Exchange, OpenX, Vemba and Celtra are building products that are in the best interests of their customers and differentiating themselves from others. These firms and others are truly pushing forward to help their customers, drive additional value ...continue reading

Jul 07

Press

Inside Cannes Lions 2017

After a week of captivating conversation and rosé-soaked celebrations, Index left the Cannes Lions Festival of Creativity with a renewed sense of inspiration and energy for what the future holds. Alex Gardner, SVP of Partner Development, notes this year was decidedly different than those previous. While mentions of companies pulling back and weighing the worth ...continue reading

Jun 29

Events