In questo inizio d’anno che segna una nuova fase per il team Product di Index Exchange, abbiamo scambiato quattro chiacchiere (virtuali) con Mike McNeeley, Senior Vice President per l’area Product di Index Exchange, per scoprire la sua visione per il futuro, le opportunità che ci attendono e gli obiettivi chiave che intende raggiungere con i ...continue reading
Ricevute per ogni transazione ed eccezionale visibilità sulla catena di fornitura tante nuove funzioni che aumentano la fiducia e consentono ai partner di usufruire dell’infrastruttura di Index Exchange. 10 settembre 2019, NEW YORK, NY, USA – Index Exchange (IX), il maggiore ad exchange indipendente al mondo, ha annunciato oggi una serie di funzioni per migliorare ...continue reading
Drew Bradstock, SVP of product at Index Exchange, said that before header bidding allowed SSPs to simultaneously bid on the same inventory, SSPs were more likely to have unique inventory, and they could make money by simply selling the inventory they had access to and taking a cut. But with header bidding, several SSPs are ...continue reading
If you’re keen on hearing from some major ad tech players, dmexco is the place for you (outside of ATS London during the same week, of course), with the CEOs of SpotX, PubMatic, Index Exchange, and The Trade Desk, among many others lined up to speak.
Lest this column appear all gloom and doom, some ad tech firms are innovating. Firms like Index Exchange, OpenX, Vemba and Celtra are building products that are in the best interests of their customers and differentiating themselves from others. These firms and others are truly pushing forward to help their customers, drive additional value ...continue reading