partnership Archives - Index Exchange

clean.io e Index Exchange avviano una partnership per rafforzare la protezione di editori e consumatori contro la pubblicità dannosa

Questa partnership dimostra l’impegno dell’ad exchange nel soddisfare i più elevati standard di prevenzione dei comportamenti dannosi proteggendo editori e utenti finali. Baltimora, Maryland, 15 ottobre 2020 – clean.io, azienda leader globale e in rapida ascesa nella prevenzione della pubblicità dannosa per editori e piattaforme, e Index Exchange, tra i maggiori ad exchange indipendenti al ...continue reading

Oct 16

Press Release

Index Exchange estende a livello globale l’accordo con White Ops contro le frodi

Tutte le inventory della piattaforma, su tutti i canali e in tutte le regioni, godranno della protezione di White Ops contro il rischio di traffico non valido. La piattaforma pubblicitaria Index Exchange espande a livello globale la propria collaborazione con la società anti frode White Ops. Grazie all’ampliamento della collaborazione, tutte le inventory globali di Index Exchange, su tutti ...continue reading

Aug 21

Press

Partnership tra Index Exchange e WhiteOps per prevenire il traffico non valido

WhiteOps Advertising Integrity potenzia l’impegno di Index Exchange contro il traffico non valido integrando la protezione dalle frodi nelle inventory video, app e CTV MILANO, 12 AGOSTO 2020– Index Exchange (IX), tra i maggiori ad exchange indipendenti al mondo, e WhiteOps, leader mondiale nella protezione collettiva contro le frodi e i sofisticati attacchi tramite bot, ...continue reading

Aug 12

Press Release

Chartboost: Chartboost Exchange Launches with Aarki, Index Exchange, and Rubicon Project

Chartboost, the leading mobile gaming audience platform, launches Chartboost Exchange, opening programmatic access to its in-app global gaming inventory. Now for the first time, brand advertisers can reach the highly valuable mobile gaming audience at scale through technology partners Aarki, Index Exchange and Rubicon Project.

Sep 21

Press

The Drum: Publisher-led platform Concert will let advertisers buy programmatically

The new programmatic offering is available via a partnership with global ad marketplace Index Exchange.

Sep 18

Press

Campaign: The Trade Desk signs deal to scan every ad impression pre-purchase

“The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying,” Will Doherty, vice-president of business development at Index Exchange, said. “Not only will this partnership be beneficial for advertisers and diminish buyer concerns surrounding fraudulent impressions, but it will serve as ...continue reading

Sep 01

Press

The Drum: The Trade Desk and White Ops ink deal to block fraudulent traffic before it is bought

Will Doherty, Index Exchange, VP of business development, added: “The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying.”

Sep 01

Press

Ad Age: Trade Desk Responds to P&G’s Pritchard’s Call to Action, Takes Shot at Google

“There’s a sense that, up until this partnership, that the ad industry has been measuring fraud, but not trying to get rid of it,” says Will Doherty, VP of business development at Index Exchange. “The fear of fraud is holding the industry back, and we have to ensure marketers that the supply chain is secure.”

Aug 31

Press