We sat down at our IX Roundtable for part 2 of our conversation with Tim Sims, of the Trade Desk, and Liane Nadeau, of Groupe Connect, to take a look back at the evolution of programmatic ads.
We sat down with Tim Sims, of the Trade Desk, and Liane Nadeau, of Groupe Connect, to discuss the importance of implementing ads.txt and the benefits it provides to DSPs.
The disconnect between the creative and media industries has been pervasive for years, and rethinking the creative process to involve media from the get-go is still a hurdle the industry must overcome. A Cannes highlight for many who attended, check out how thought-leaders in the industry are forging the future of automation and creativity.