innovation Archives - Index Exchange

AdExchanger: The Failure Of Innovation In Ad Tech

Lest this column appear all gloom and doom, some ad tech firms are innovating. Firms like Index Exchange, OpenX, Vemba and Celtra are building products that are in the best interests of their customers and differentiating themselves from others. These firms and others are truly pushing forward to help their customers, drive additional value ...continue reading

Jul 07

Press

IX ON AIR: A Conversation with Kevin Heery of Time Inc

Jan 08

Video

IX ON AIR: A Conversation with Oleg Korenfeld of Mediavest | Spark

Jan 07

Video

IX ON AIR: A Conversation with Jeremy Hlavacek of The Weather Company

Jan 06

Video

IX in Cannes: Does Good Creative Tell a Story or Know Your Story?

Before I had any idea how complicated and involved the process of getting an ad to a consumer was, advertising, to me, was the creative. It was all about what I saw, where I saw it, and how it made me feel. I got into advertising because of the TV spots that become cultural phenomena, ...continue reading

Jun 17

IX Perspectives

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