
Business Insider: Ad tech is fighting the Google and Facebook duopoly
An adtech consortium including AppNexus, LiveRamp and MediaMath has today (May 4) been launched, which claims it will help advertisers better target users across screens using programmatic media buying technologies, a move that is likely to rival the digital duopoly of Facebook and Google. AppNexus, LiveRamp and MediaMath, along with Index Exchange, LiveIntent, plus Rocket ...continue reading