An adtech consortium including AppNexus, LiveRamp and MediaMath has today (May 4) been launched, which claims it will help advertisers better target users across screens using programmatic media buying technologies, a move that is likely to rival the digital duopoly of Facebook and Google. AppNexus, LiveRamp and MediaMath, along with Index Exchange, LiveIntent, plus Rocket ...continue reading
Leading adtech outfits AppNexus, Index Exchange and PubMatic are this week rolling out a server-side header bidding initiative, along with Facebook, in a move that is likely to further drive competition with Google when it comes to publishers’ inventory. The parties are working cooperatively to rollout PreBid server, a server-to-server header bidding solution for parties ...continue reading
Fiat Chrysler Automobiles, a $1 billion U.S. advertiser, is fed up with playing by Facebook’s rules. As a result, the carmaker concocted its own set of measurement standards that combine video views with a layer of additional stats, prodded by what it sees as a lack of comparability for Facebook to other media it buys. ...continue reading
Facebook finally started rolling up header bidding last week, a sell-side solution that the company had been testing since last August. In conversations with Digiday, almost everyone in the ad tech community welcomed the move: Facebook now brings mobile web demand (and some video demand on desktop) to publishers that are working with Amazon, AppNexus, Index Exchange, ...continue reading
Fresh on the heels of Facebook’s header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA. Google is expected to start the open beta by early May, according to insiders with direct knowledge ...continue reading
Facebook has entered into the world of programmatic header bidding. The social platform announced on March 22 that it will soon open up its Facebook Audience Network (which allows developers and publishers to monetize their apps with Facebook ads) to header bidding platforms. Header bidding is a way for publishers to conduct direct auctions on ...continue reading