Some see the initiative as part of a larger set of antifraud tactics. Others are more bullish. “This will wipe spoofing out,” said Andrew Casale, CEO of the ad-tech firm Index Exchange.
Lest this column appear all gloom and doom, some ad tech firms are innovating. Firms like Index Exchange, OpenX, Vemba and Celtra are building products that are in the best interests of their customers and differentiating themselves from others. These firms and others are truly pushing forward to help their customers, drive additional value ...continue reading
We’re recognizing an impressive group of Ontario entrepreneurs for their vision, leadership, personal integrity, financial performance and entrepreneurial spirit. We named 46 finalists across 10 categories in this year’s EY Entrepreneur Of The Year™ 2017 Ontario awards program. In addition, one entrepreneur is recognized for his outstanding achievement as a social entrepreneur. The Ontario winners ...continue reading
Meredith declined to name the vendors that were scrapped.Meredith has a multifaceted header bidding approach, which uses waterfalling, on-page header bidding and server-to-server connections to sell its display inventory, and it’s used this to fight latency as well. Meredith built its own wrapper to host its two server-to-server partners, Index Exchange and Amazon. This makes it easier for Meredith to move supply-side platforms across various channels, depending ...continue reading
The disconnect between the creative and media industries has been pervasive for years, and rethinking the creative process to involve media from the get-go is still a hurdle the industry must overcome. A Cannes highlight for many who attended, check out how thought-leaders in the industry are forging the future of automation and creativity.