The disconnect between the creative and media industries has been pervasive for years, and rethinking the creative process to involve media from the get-go is still a hurdle that the industry must overcome. Andrew Casale, President and CEO of Index Exchange; Jim Lesser, President and CEO of BBDO SF; Kamakshi Sivaramakrishnan and Founder and CEO ...continue reading
Meredith declined to name the vendors that were scrapped.Meredith has a multifaceted header bidding approach, which uses waterfalling, on-page header bidding and server-to-server connections to sell its display inventory, and it’s used this to fight latency as well. Meredith built its own wrapper to host its two server-to-server partners, Index Exchange and Amazon. This makes it easier for Meredith to move supply-side platforms across various channels, depending ...continue reading
Each and every brand that buys inventory in the Index Exchange marketplace uses a demand-side platform to do so. This tool for connecting to programmatic supply is a necessity. However, the entity a brand chooses to steward that demand-side platform hinges on a bunch of different factors. Index Exchange regularly looks at exactly who is ...continue reading
Last week we examined the biggest buyers and top spending industries within the Index Exchange marketplace during August. Today is all about the sell side – the ad space those buyers secured and in what types of auctions they did so. Header Grows and Continues to Gnaw Away at Tag-Based Share Index Exchange’s programmatic market ...continue reading
It was April 2014, Pharrell Williams’ “Happy” blared through speakers across the world, HBO made the tough decision to renew “Game of Thrones” for seasons 5 and 6, Obama placed sanctions on Russia, and version 2.2 of the Open RTB protocol was released. This was no ordinary update to the common tech language with which ...continue reading
The fact that Index Exchange is a living, breathing, ad marketplace is a huge part of why it’s so interesting to work here. Our view of the exchange between publishers and advertisers is pure – we see which advertisers rely on programmatic month over month and how the programmatic market values the inventory the publishers ...continue reading
Spend is volatile, strategies are often counter intuitive, and programmatic maturity is diversified. Much like the election itself, the programmatic battle is an interesting one to watch. At this point in the race we have two clear front runners – Donald Trump on the Republican side and Hillary Clinton for the Democrats – with no ...continue reading
Header bidding is simple – instead of running exchange partners through a waterfall in order to sell an impression, publishers surface the impression to all sources of demand simultaneously. The highest bidder wins and then signals to the publisher ad server that an ad has been sold. We think header bidding is a significant innovation ...continue reading