Whiteboard Video: How has header bidding changed the Open Market for buyers?
Aug 23
Video
Tag: buyers
WARC: Picking a path through header bidding
In a WARC Best Practice paper, How to use header bidding, James Prudhomme, Index Exchange’s Managing Director of EMEA, charts the rapid evolution of the programmatic ecosystem from the limitations of the “waterfall” bidding process to the “elegant solution” of header bidding.
Aug 02
Press
Who Stewarded the Summer Spend: Exchange Seat Types
Each and every brand that buys inventory in the Index Exchange marketplace uses a demand-side platform to do so. This tool for connecting to programmatic supply is a necessity. However, the entity a brand chooses to steward that demand-side platform hinges on a bunch of different factors. Index Exchange regularly looks at exactly who is ...continue reading
Sep 15
IX Perspectives
August 2016 Supply Side Profile: Header Video Flies Off the Shelves
Last week we examined the biggest buyers and top spending industries within the Index Exchange marketplace during August. Today is all about the sell side – the ad space those buyers secured and in what types of auctions they did so. Header Grows and Continues to Gnaw Away at Tag-Based Share Index Exchange’s programmatic market ...continue reading
Sep 13
IX Perspectives
The Reign Continues: Header Accounts for 82% of UK Spend in July 2016
Index Exchange’s foray into the United Kingdom began last year and today, it’s our third-biggest market, in terms of spend, impression volume, and bid requests. It’s been interesting to see how the market has grown over time and what types of ad units, prices, and auction types buyers and publishers gravitate towards. Much like we’ve ...continue reading
Aug 17
IX Perspectives
Programmatic Holidays: Week Four
To understand how brands allocated programmatic spend over the 2015 holiday season, we took a look at the biggest brand buyers from the Sunday before Thanksgiving to the end of December. This post focuses on the week of December 13th. Overall spend through Index Exchange increased five percent from Week 3 to Week 4 of ...continue reading
Jan 04
IX Perspectives