Campaign: The Trade Desk signs deal to scan every ad impression pre-purchase
“The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying,” Will Doherty, vice-president of business development at Index Exchange, said. “Not only will this partnership be beneficial for advertisers and diminish buyer concerns surrounding fraudulent impressions, but it will serve as ...continue reading
The Drum: The Trade Desk and White Ops ink deal to block fraudulent traffic before it is bought
Will Doherty, Index Exchange, VP of business development, added: “The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying.”
Ad Age: Trade Desk Responds to P&G’s Pritchard’s Call to Action, Takes Shot at Google
“There’s a sense that, up until this partnership, that the ad industry has been measuring fraud, but not trying to get rid of it,” says Will Doherty, VP of business development at Index Exchange. “The fear of fraud is holding the industry back, and we have to ensure marketers that the supply chain is secure.”
The Drum: The Digital Trading Awards USA 2017 finalists have been revealed
Those that impressed the panel and nominated are: AdCellerant, Cadreon, Choozle, Collective, Index Exchange, Iponweb, MediaMath, Metamarkets, OpenX, Rubicon Project, The Exchange Lab, The Trade Desk and Triton Digital.