Emerce: Emerce Interview with Emily Mourad, VP of Marketing & Communications
Jan 16
Press
Tag: advertising
IX Kicks off 2018 with Renewed Mission
Jan 04
Video
IX Paris Launch Breakfast
Dec 14
French Solutions
Media In Canada: Adobe draws a hard line for SSPs on transparency
Drew Bradstock, SVP of product at Index Exchange, said this policy will cut down on advertisers’ costs. “For too long, I think people saw this [fee] as a cost of business and ad tech,” he said. “It’s kind of sad that a number of SSPs saw this [need to disclose] as a big switch.”
Oct 13
Press
AdWeek: 10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights
Few established ad-tech entrepreneurs could claim that their careers started as a teenager. Index Exchange president and CEO Andrew Casale is an exception.
Oct 09
Press
Exchange Wire: Header Bidding: The Next Trend for Brazilian Publishers
The second promise of header bidding was to offer buy-side access to 100% of a publisher’s inventory, as opposed to the scraps and remnants available from ad-server waterfalls. “Buyers could now start to move premium, high-CPM campaigns from traditional, insertion-order-based buys into programmatic platforms”, said James Prudhomme, managing director EMEA, Index Exchange.
Oct 05
Press
Digiday: Programmatic advertising is preparing for the first-price auction era
Auction dynamics implemented by supply-side platforms often confuse ad buyers. In order to provide more transparency, exchanges like OpenX, Index Exchange and Rubicon Project all started experimenting with first-price auctions, where the highest bidder determines how much an impression gets sold for.
Oct 05
Press
AdAge: #FixIt! How To Save Twitter In Under 140 Characters Or Less
Actively work to stop #fakenews covefefe. —@acasale Andrew Casale, president and CEO of adtech firm Index Exchange
Sep 27
Press
Beet.TV: Digital Supply Chain Maturing Because ‘Marketers Want More’: Index Exchange’s Andrew Casale
If all of this were true, Casale would know. Back in 2003 he founded Casale Media in the programmatic space and has molded it into its current iteration, Index Exchange, a global advertising marketplace where premium digital media companies sell their ad impressions with full transparency.
Sep 26
Press
The Drum: Publisher-led platform Concert will let advertisers buy programmatically
The new programmatic offering is available via a partnership with global ad marketplace Index Exchange.
Sep 18
Press
IX on Air: Day 2 at DMEXCO
Throughout Day 2 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Paul Gubbins, AdTech Consultant Alex Calic, Chief Revenue Officer, The Media Trust John Snyder, CEO, Grapeshot Dom Perkins, Head of Programmatic, Data and Video, ...continue reading
Sep 14
Video
AdExchanger: Identifying The True Value Of Identity
This is why publishers have been partnering with their former rivals to achieve greater scale and impact from user data and insights. One such collaboration is a consortium (Index Exchange is a launch partner) that will help buyers and publishers leverage a common identifier that, with broad adoption, would drive more value than industry silos with proprietary ...continue reading
Sep 13
Press