IX Kicks off 2018 with Renewed Mission
IX Paris Launch Breakfast
Media In Canada: Adobe draws a hard line for SSPs on transparency
Drew Bradstock, SVP of product at Index Exchange, said this policy will cut down on advertisers’ costs. “For too long, I think people saw this [fee] as a cost of business and ad tech,” he said. “It’s kind of sad that a number of SSPs saw this [need to disclose] as a big switch.”
AdWeek: 10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights
Few established ad-tech entrepreneurs could claim that their careers started as a teenager. Index Exchange president and CEO Andrew Casale is an exception.
Exchange Wire: Header Bidding: The Next Trend for Brazilian Publishers
The second promise of header bidding was to offer buy-side access to 100% of a publisher’s inventory, as opposed to the scraps and remnants available from ad-server waterfalls. “Buyers could now start to move premium, high-CPM campaigns from traditional, insertion-order-based buys into programmatic platforms”, said James Prudhomme, managing director EMEA, Index Exchange.
Digiday: Programmatic advertising is preparing for the first-price auction era
Auction dynamics implemented by supply-side platforms often confuse ad buyers. In order to provide more transparency, exchanges like OpenX, Index Exchange and Rubicon Project all started experimenting with first-price auctions, where the highest bidder determines how much an impression gets sold for.
AdAge: #FixIt! How To Save Twitter In Under 140 Characters Or Less
Actively work to stop #fakenews covefefe. —@acasale Andrew Casale, president and CEO of adtech firm Index Exchange
Beet.TV: Digital Supply Chain Maturing Because ‘Marketers Want More’: Index Exchange’s Andrew Casale
If all of this were true, Casale would know. Back in 2003 he founded Casale Media in the programmatic space and has molded it into its current iteration, Index Exchange, a global advertising marketplace where premium digital media companies sell their ad impressions with full transparency.
The Drum: Publisher-led platform Concert will let advertisers buy programmatically
The new programmatic offering is available via a partnership with global ad marketplace Index Exchange.
IX on Air: Day 2 at DMEXCO
Throughout Day 2 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Paul Gubbins, AdTech Consultant Alex Calic, Chief Revenue Officer, The Media Trust John Snyder, CEO, Grapeshot Dom Perkins, Head of Programmatic, Data and Video, ...continue reading
AdExchanger: Identifying The True Value Of Identity
This is why publishers have been partnering with their former rivals to achieve greater scale and impact from user data and insights. One such collaboration is a consortium (Index Exchange is a launch partner) that will help buyers and publishers leverage a common identifier that, with broad adoption, would drive more value than industry silos with proprietary ...continue reading