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Tag: ad fraud

Under the Hood with Empower MediaMarketing

IX recently hosted Lindsay Pullins, Director of Programmatic Media at Empower MediaMarketing, at our New York City office to engage in an open dialogue about the challenges facing the supply side of digital advertising and what’s next for the programmatic landscape. We were honored to be identified as a leader in the industry, along with ...continue reading

Oct 13

Video

Media In Canada: Adobe draws a hard line for SSPs on transparency

Drew Bradstock, SVP of product at Index Exchange, said this policy will cut down on advertisers’ costs. “For too long, I think people saw this [fee] as a cost of business and ad tech,” he said. “It’s kind of sad that a number of SSPs saw this [need to disclose] as a big switch.”

Oct 13

Press

B&T Magazine: Adobe Muscles Into Media Buying Offering Full Transparency

“Index Exchange has been a leader in transparency from day one,” said Andrew Casale, CEO of Index Exchange. “We applaud Adobe Advertising Cloud for spearheading this initiative and look forward to collaborating with them in the future to help both marketers and publishers better achieve their business objectives.”

Oct 13

Press

Business Insider: Adobe says it will help advertisers and publishers find out if they are getting ripped off by ad tech companies

Among the digital ad tech companies that have signed contracts with Adobe to disclose all fees includes Oath, Pubmatic, The Rubicon Project, Index Exchange, Triple Lift and SpotX.  

Oct 12

Press

Catching the Bad Guys with Ads.Txt

Oct 12

Video

IX at DMEXCO 2017

Sep 19

Video

IX at DMEXCO: Day 2 Insights

Minds continue to meet and ideas continue to flow as tentpole adtech conference DMEXCO advances into its second day. Amidst the flurry of activity, we wanted to reflect with the Index Exchange partners and employees in attendance about their Day 2 experience. Here are their insights: Will Doherty, VP, Business Development, Index Exchange On the topics on ...continue reading

Sep 15

IX Perspectives

Ending Invalid Traffic: Publisher and Exchange Best Practices

Introduction Late last year, the industry was captivated by Methbot, a sophisticated bot network responsible for $3-5 million of ad fraud losses on a daily basis.1 The news revived interest in fighting against invalid traffic, or SIVT, which some estimates say accounts for over 40% of all traffic on the web.2 Sophisticated Invalid Traffic is ...continue reading

Sep 08

IX Perspectives

Campaign: The Trade Desk signs deal to scan every ad impression pre-purchase

“The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying,” Will Doherty, vice-president of business development at Index Exchange, said. “Not only will this partnership be beneficial for advertisers and diminish buyer concerns surrounding fraudulent impressions, but it will serve as ...continue reading

Sep 01

Press

The Drum: The Trade Desk and White Ops ink deal to block fraudulent traffic before it is bought

Will Doherty, Index Exchange, VP of business development, added: “The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying.”

Sep 01

Press

Ad Age: Trade Desk Responds to P&G’s Pritchard’s Call to Action, Takes Shot at Google

“There’s a sense that, up until this partnership, that the ad industry has been measuring fraud, but not trying to get rid of it,” says Will Doherty, VP of business development at Index Exchange. “The fear of fraud is holding the industry back, and we have to ensure marketers that the supply chain is secure.”

Aug 31

Press

Media In Canada : How will the IAB’s ads.txt change Canada’s ad fraud conversation?

He added that in Canada, it’s likely that widespread adoption will happen soon, because advertisers have started demanding more from publishers in terms of viewability and brand safety. Drew Bradstock, SVP of product at Index Exchange, agreed, saying he believes conversation exploded this year in the wake of the YouTube brand safety scandal.

Aug 01

Press

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