Whitepapers Archives - Index Exchange

5 Common Misconceptions About Programmatic Video

2016 marked the first year that more digital video was transacted programmatically than not.¹ However, many premium publishers remain resistant to exposing their video inventory to programmatic buying. In this whitepaper, we’ll clear up some of the common misconceptions holding back the adoption of programmatic video and give publishers some tools for approaching this option.

Apr 01

Whitepapers

5 Questions to Ask When Considering Server Side Header Bidding

Server side (s2s) integrations have existed in programmatic advertising for nearly a decade, having been the preferred method of integration between DSPs and exchanges during that span. Yet this integration type is only now being considered for header bidding, and quite tentatively at that. The obstacle that has challenged the industry in its shift from ...continue reading

Mar 01

Whitepapers